Burger King: Home of the Inappropriate Values

"The Snack is Sacred." This is a slogan that was circulating in Spain in Burger King ads. While BK denies this ad was intended to offend anyone (the Hindu community especially), I'm not really sure how else a slogan like this can be taken, other than a jab at Hinduism or Indian culture.

Hindu Goddess Lakshmi (goddess of wealth)? check.

Goddess stationed above a Burger King burger? check.

Referring to a burger (made from cow) as "sacred" with a Hindu theme (when cows are considered sacred in India and definitely not eaten)? check.

Apparently slamming Mexicans, degrading women, selling sexuality to children (or their parents who apparently always think about sexy women and "square butts" as they consider their dinner options) and essentially ignoring any sense of morality is not enough for Burger King. So it's on to attacking various religions next. Checkout BK's official response (with very appropriate commentary from ad bloggers Ken Wheaton and Emily Bryson York in parenthesis):

"Burger King Corporation values and respects all of its guests as well as the communities we serve (You certainly have a funny way of showing it). This in-store advertisement was running to support a limited-time-only local promotion for three restaurants in Spain and was not intended to offend anyone (Oh, well that makes it perfectly OK, then, doesn't it). Out of respect for the Hindu community, the in-store advertisement has been removed from the restaurants (Translation: We were caught, and it's creating a PR headache, so we guess we'll go ahead and take it down. We would have gotten away with it, too, if it weren't for those meddling kids at the Hindu American Foundation!). "

Enough said. NOTE TO THE EXECUTIVES AT THE HEAD OF BURGER KING: I think it is past time to call a meeting and regroup. I think it is official that the image of BK is nothing short of trash. This is not to say I had much respect left for your company following the sexually-charged ads for kid's meals, but if there was any left it is now effectively gone. Until you pull it together and decide families, faith and children are valuable to your company, my family will have no part of your restaurants.

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